Sensory language helps readers to experience your words rather than just hear them – so they feel more emotionally connected. We all know that when people are emotionally connected, they are more likely to convert, so doing it well can be powerful.

The next time you sit down to write a piece of engaging, highly-converting copy, be mindful of length, structure, layout, spelling, grammar, and spend some extra time on nailing your headline. Easy!

Step away from thinking about your business or your brand for a moment. Think about you, yourself, your personality. We each have our own very unique way of thinking, acting, speaking, and behaving. It’s what makes us who we are and it’s why some people love us, some like us, some dislike us and some simply aren’t bothered either way.

Pretty much anyone can write, so why spend your hard-earned cash on hiring someone external to your business to do it?